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Green Bay receives $916,000 federal grant to develop road safety plan


Vehicles travel across the Mason Street Bridge in downtown Green Bay July 20, 2021. (WLUK image)
Vehicles travel across the Mason Street Bridge in downtown Green Bay July 20, 2021. (WLUK image)
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GREEN BAY (WLUK) -- A federal grant aims to make roads safer across Green Bay.

The city was awarded$916,000 in federal funding through the U.S. Department of Transportation’s Safe Streets and Roads for All (SS4A) initiative.

The grant will support the creation of a comprehensive safety action plan (CSAP) to reduce serious injury and fatal crashes.

Green Bay’s CSAP will align with the city’s vision zero goals, with a target of reducing fatal and serious injuries by 25% by 2030, 50% by 2035, 75% by 2040, and achieving zero fatalities and serious injuries by 2045. The plan will adopt a holistic Safe System Approach, addressing key areas such as safe speeds, safer roads, safer vehicles, and improved post-crash care.

The grant also funds several innovative supplemental planning activities to ensure the CSAP is effective:

  • Proactive Risk Measures: A city-wide analysis using proactive risk assessment methods to identify potential high-risk areas before crashes occur.
  • Illuminance Evaluation: Evaluating city-wide street lighting to identify areas in need of improvement, particularly in underserved neighborhoods.
  • Bike Connectivity and Flexible Transportation: Studying potential locations for bike-share facilities and assessing connectivity needs for safer bike routes.
  • Pedestrian and Cyclist Safety: Evaluating high-pedestrian and bicycle activity areas to assess the feasibility of safety improvements.
  • Speed Management Plan: Developing a city-wide speed management plan to address speeding concerns, including the use of real-time speed monitoring systems.

Finally, Green Bay will implement the following demonstration activities to test potential safety solutions and gather public feedback:

  • Traffic Calming Demonstrations: Temporary installations such as bump-outs, protected bike lanes, and lane reductions will be piloted to reduce speeds and improve safety in high-risk corridors.
  • Real-Time Speed Monitoring: Piloting speed monitoring devices that communicate real-time data to law enforcement, allowing for targeted speed enforcement in areas with high incidents of speeding.
  • Public Engagement Through Enforcement and Education: Targeted law enforcement and public education campaigns will be implemented to raise awareness about road safety and reinforce safer road user behavior.

“These planning and demonstration activities are key to ensuring that our safety action plan is rooted in real-world testing, problem-solving and community engagement,” said Mayor Eric Genrich. “We are taking a comprehensive, data-driven approach to make our streets safer, and we will involve residents at every step of the process.”

The comprehensive plan will be completed by December 31, 2027, with various demonstration activities and supplemental planning efforts occurring in the interim to gather data and test solutions. The city will work closely with the community to ensure that this plan reflects the needs and priorities of all Green Bay residents.

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